Flat Plasma Lcd
Changhong: Weakening Increased Plasma Lcd Tv Input
As a veteran television companies, from January to May this year, Changhong performance can be “quite satisfactory” to describe, although the data reflect the Changhong is not very ideal, but if the combination of the earthquake adverse effects, we brave and strong to evaluate Changhong no exaggeration, but this also Let us see the hope of Changhong.
From the data point of view, 1-May, Changhong LCD TV The retail volume share 5.29%, to 3.84 percent retail share. Changhong plasma TV’s 17.37% share of retail sales, retail sales share of 13.84%. From this data analysis, we can clearly feel the first half of this year, Changhong has increased the Plasma TV Inputs, LCD side has weakened, LCD TV retail volume and retail sales have dropped out of the rankings the top 10.
Effort to create the plasma business to bring a good return Changhong. In the market, the Changhong 17.37% of the market sits at 17.97%, Matsushita’s market share. Share in retail sales, the Changhong 13.84% of market share and market share of 28.62% Matsushita very different. However, while retail volume share of more than Changhong Hisense 1 percentage point lower, but the share of retail sales of Changhong Hisense than 1 percentage point higher, and in the average price of Plasma TV Hisense also higher than the 500, it can be said, Changhong has grown into the first camp of domestic plasma brand. But the relative Panasonic, Hitachi, these enterprises, Changhong’s profit margins to be further expanded.
In prices, as Japanese and Korean brands in the LCD TV price war, resulting in Changhong LCD TV forced to take low-cost marketing strategies to win market share. However, plasma products, Changhong TV prices reflect the rigid side, similar strategies and Panasonic, and Hitachi did not like the way ultra-low prices to win market promotion, and even 42-inch products Changhong average selling price is also higher than the Hitachi 500 element, so the relative profit and protected, in the plasma market and the profits gained double harvest.
The product side, the first half of this year, Changhong, in addition to increasing the production of plasma ratio, still some special features of products spared the article. For example the combination of stars on the 9th begin broadcasting satellite digital TV, Changhong released the industry’s first full-model digital TV can be upgraded one machine (U-DTV). Upgrade their digital TV packages in the terrestrial digital TV upgrade module, digital broadcasting and broadband transmission in the field of Legend Silicon GB third generation of chip-wide model for the product provides strong technical support. All models can be upgraded, Changhong, this practical design has been recognized by consumers.
In marketing, Changhong, the performance of the first half of a well and did not give us much surprise.
But after the earthquake in Wenchuan, Changhong the first time personnel were divided into two parts, one active in the production, on the other hand to support relief and reconstruction. Actively involved in the production of the answer given is to ensure plasma Changhong Panel Factory Olympics Pre-production, which allows us to see Changhong’s strong; others involved in post-disaster reconstruction to get the maximum brand of Changhong’s release.
Recently, Changhong You Xiang Sichuan COC Display Devices Co., Ltd. replenishment of one billion yuan, Changhong plasma panel plant will certainly be put into operation later this year, which Changhong, plasma industry and even China Flat Panel TV Industry is concerned, would be a strong push. Changhong shown from the strong point of view, Changhong, China’s ability to re-picking up change TV Present Situation of the flag.
About the Author
I am an expert from China Products, usually analyzes all kind of industries situation, such as men’s flannel shirt , spread collar dress shirts.
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