Also, LCDs still get a more familiar feel for people because they are the choice for computer monitors. They are simply a more familiar technology. People can see them as a slightly modified computer LCD (which they are super familiar with). It helps make them the everyman HDTV, even though they aren’t the greatest quality choice.

Also, you see more advertising for LCDs, so people who don’t know anything about TVs know more about LCDs. Samsung spends loads on its Touch of Color and LED LCD marketing. Even LG and Sharp spend a fair bit marketing their LCDs. But Panasonic and Pioneer don’t. They figure people in the know, know to go to their Plasmas.

But again I think the biggest issue is that old problems die hard in the eyes of the consumer. And well in the cases of ill informed sales people as well.

There are a lot of myths about plasma and LCDs are slightly cheaper, so plasma is fighting a losing battle.